Great, your webpage title contains between 40 and 70 characters (spaces included).
The title is the top priority when Google finds your site, so try to optimize all your titles in available result spaces,
which is about 70 characters maximum. Anything more than the number of allowed spaces will not be considered.
How To View Your Page Title On Google.com:
On Google.com, input "site:yoursite.com", press enter to see the results.
You can also find out how many of your pages were indexed by Google already.
Login to your website admin where where you can update the page, find the page you are going update, then click the button where the HTML code is shown,
search for < title > -- < /title > tag right after the < html > and < header > tags, then you can write
your Title between < title > -- < /title >.
Sometimes, you might not find the tags you are looking for, that means you should write the Html tag yourself. Different website have
different admin dashboard area, you should always find your page first, then find out the code of the page.
Click for how to add Html Title in Wordpress example:
** 3 ways that you can research profitable keywords in your business niche
1. Use Google Trend
tool to help you identify most searches keywords in your business industry
2. Login in to your Google Adwords account(You might have to submit business information and setup a simple Ad with valid payment
information in order to use the Google Keyword Planner Tool), then use Google Keyword Planner Tool to help you identify what people
have already been searching in your business niche, make sure use long phrase keywords to find out what are best keywords that related
to your business. Always make a reverse thinking from user search mindset to think about what they want when they search something.
If you can understand what customers want from their searched keywords, you can design the content to feed them for happy customer experience.
Google keywords planner preview:
3. Do a keyword search related to your business on Google, see what are the title keywords that your competitors using to make them rank
on Google page one, study their site content to find out is there any valuable content asset you are missing out on your page, then you can redesign
same quality content in your site for potential traffic, make sure don't copy the content. Scroll down to the bottom of the Google result page,
find the related recommended search keyword terms by Google, that could be good title keywords for your business traffic content.
Google search result keywords suggestions at bottom of the page:
Great, your webpage meta description contains between 70 and 160 characters (spaces included).
Webpage meta description tells search engines what is your site about.
Try to write maximum but no more than 160 characters meta description
that would show up in search engine results, anything more than allowed spaces would not be considered.
How to embed Description to webpage:
Login to your admin page, find the HTML source code, then inside the <head> -- </head> area,
embed your description meta tags there, use the below Meta Tags Tool below to generate Description tags for your page.
** Don't
Copy The Content After // , it is for explain purpose of Good Or Bad practice
How to embed your meta tags? : Copy the code below, add your own content to the syntax,
Then locate your page HTML source code, paste your code according to the HTML structure here.
<!DOCTYPE html> // Define Most Current HTML5 Document Type
<html lang="en-US"> // HTMl Document with English Language display
<head>
<meta charset="utf-8"> // //This is UTF-8 Encoding Tag, it means that your page is displaying multi-language fonts
<meta name="viewport" content="width=device-width, initial-scale=1"> // The Mobile Responsive Tag
<link rel="canonical" href="https://www.metricbuz.com" /> // Tell search engine your preferred URL, please always use absolute URL with https:// , rather than a reference URL without https://.
<title> Write Your Page Title Here </title>
<meta name="keywords" content="seo tools"> //This is your page Keywords tag
<meta name="description" content="seo webmaster marketing tools"> //This is your page Description tag
<meta name="author" content="Search Buzz Inc"> //This is your page Author tag
<link rel=”author” href=”https://plus.google.com/+Metricbuzz-seo”/> // Use your Google Plus profile to show on Google search result that you are the author of the content.
<meta name="copyright" content="@All Rights Reserved"> //This is your page Copyright tag
<meta name="robots" content="index, follow"> //This is your page robots tag
<meta https-equiv="cache-control" content="cache"> //This is Cache tag, it tells browser to cache your page content for faster loading speed
<meta https-equiv="revisit-after" content="7 days"> //This is Revisit-After tag, it tells search engine robots to revisit your site after every 7 days.
<meta https-equiv="refresh" content="30"> // Told the spider to refresh the page content after 30 days.
<meta NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">> // It means do Index the page, but do not follow the link on the page which means does not pass backlink value to Google ranking.
The blow 5 lines of code are called OG social tags, it allows Facebook to understand your page content scheme.
<meta property="og:title" content="Title Here"> // Tell Facebook your page title
<meta property="og:description" content="Description Here"> // Tell Facebook your page description
<meta property="og:type" content="article"> // Tell facebook your page content type
<meta property="og:image" content="https://example.com/image.jpg"> // Tell facebook your page image
<meta property="og:url" content="https://www.example.com/"> // Tell facebook your page url
The blow 5 lines of meta tag code are for your page content share to Twitter.
<meta name=”twitter:card” content=”summary”> // Twiter default your page content to "summary"
<meta name=”twitter:url” content=”https://www.metricbuzz.com”> // Twitter show your page URL
<meta name=”twitter:title" content=”free website review, SEO tools”> // Twitter show your page title, no more than 70 characters.
<meta name=”twitter:description” content=”Metric Buzz is about Free Website Review, SEO Tools, User Experience, Conversion & Marketing Tips.”>
// Twitter show your page description, no more than 200 characters.
<meta name=”twitter:image” content=”https://www.metricbuzz.com/metric-buzz-logo.png”> // Twitter show your page image
</head>
<body> // Anything After this body tag is for writing the content to the page
<h1>This is a Heading </h1> // the H1 to H6 tag for for the article Heading, bigger font display.
<h2>This is a Heading </h2>
<h3>This is a Heading </h3>
<h4>This is a Heading </h4>
<h5>This is a Heading </h5>
<h6>This is a Heading </h6>
<p>This is a paragraph. </p>
<img src="example.img" alt="write image texts here Search Engine would understand"> // Image tag syntax has to be after <body> Tag
<iframe src="https://www.metricbuzz.com">
<p> Your browser does not support iframes. </p>
</iframe> // Iframe is a bad SEO practice, it means within the window, there is another small window.
The below is micro data schema code, it tell search engine specific information on your business structure,
boost your business visibility online.
Too Bad, We haven't found meta keywords on your webpage.
Meta keywords tell search engines the main content scope of your site,
make sure the meta keywords to be relevant with what you really write.
Find lots of your business relevant keywords in high profile pages,
Build backlinks to those pages with targeted anchor keywords will boost your Google Pagerank and rank your keywords in higher search results position.
The heading may be the second most important element after the Title tag. It tells search engines important information about your article or content right after your page title.
Your should write some Heading elements from <h1> To <h6> to your pages.
Attention! 2 image Alt attributes are empty or missing (image Alt attributes tell search engines what your images about).
Add alternative text for Alt attributes so that search engines can better understand the content of your images.
Make sure optimized your images to smaller size, but still, keep the clear quality.
How To Write Image Alt Attribute Example:
<img src="example.img" alt="write image texts here Search Engine would understand">
Define your images dimension for faster page loading speed:
<img src="example.img" width="300" height="200">
If the Google Speed Test Tool gives your site lower page loading score,
the first thing you need to do is always optimized your images before uploading to your server, then check your score again,
you might be surprised that your speed score improved significantly.
If you are using https instead of https, make sure change your images URL also.
Great, this page's ratio of text to HTML code is higher than 15, but lower than 55 percent.
You should always write more authentic content than code for better user experience.
Content Strategy might be the most important factor when it comes to SEO mechanics to get search engines to index your site and boost your website search visibility to turn your visitors into potential buyers.
So, before you write the content for your pages, you should ask yourself a couple of questions like following?
Who are your targeted audience that read your content? Do you understand their needs or interests? If not,
you should study more about your targeted audience market before you write content to engage with them.
After you understand more about your targeted audience, you should always think about their points of views or interests when writing
the content.
You should design a user-friendly site when plan your content in the page, like easy to navigate, find information quickly,
readability, don't make your audience guessing when surfing your site, also, don't make them fill out so much unnecessary
information when trying to use your site.
Website Usability is about faster page speed, responsive design, easy to navigate design, readability font, less color combo,
a lot unique creative content that separates you from your competitors. using Infographics marketing is a great way to share your site information,
study shows that brain consumes image information and retain it better than plain text.
Thinking about how to make your content viral when creating the content. You can create cartoon video to promote your business,
you can offer website owner free tools to embed in their pages, you can design your content as a gaming tool,
people love the competition mechanics when playing the game.
Write useful articles to solve people daily problem so that they would pass along to their loved one.
Above all, the golden rule is to stick to something you are really good when it comes to creating web content.
Too Bad, you have Iframes on the pages.
Iframe refers to a small scrollable window (within the page) with content hidden inside that makes it more difficult for search engines to crawl your site.
Iframe HTML Code:
<iframe src="https://www.metricbuzz.com">
<p> Your browser does not support iframes. </p>
</iframe>
Good. Your webpage links look friendly juicy and contain keyword text!
You should always write your links with targeted keywords in your business niche to optimized more traffic from search engines.
You should also check your internal page links from time to time to spot any broken links.
If you want to totally rewrite your URL links that with keywords and setup the rules that remove the _,
you should learn how to rewrite links in a file called ".htaccess" in your server root file.
URL Rewrite Example:
Original Bad Link:
https://www.example.com/seo*%&^links.html
(link has many string symbol like *%&^ that search engines don't understand)
Perfect! No underscores _ detected in your webpage URLs.
You should rather use hyphens - to optimize your link SEO, Search engines understand - better than _ underscores.
Bad Example:
https://www.example.com/seo_links.html
Good Example:
https://www.example.com/seo-links.html
If you want to totally rewrite your URL links that with keywords and setup the rules that remove the _,
you should learn how to rewrite links in a file called ".htaccess" in your server root file.
In-page links
We found a total of 74 links including 0 link(s) to files
Here are all Internal Links, "Passing Juice" means links are SEO friendly with clean readable text, "Dofollow"
means you are allowing external page link embed in your page that passing value.
The Best practice is that you should try to write unique content that allows search engines to index or find your pages.
Use Google Adwords Keyword Planner Tool to research most search volume,
profitable long tail keywords for your business, write articles for your site with consistent keywords showing in the title, heading, paragraph, and descriptions.
The keyword consistency practice will help Google find your page relevancy effectively.
Normally, you should name your domain as short as possible, 6-7 characters（not including .com) is the ideal domain name for your business.
You want your visitor to remember your domain name easily when they visit your site so that they can recall it and come back later.
Having a long domain name makes it hard for users to remember, causing them to abandon your site.
You should also think of a creative domain name in your business niche that people can relate to in their real lives to trigger their memory for better long term branding purposes.
** Use below Robot tool to generate code, then copy the code to a new file name as "robots.txt",
upload file to your hosting server root path, in most cases as "public_html/robots.txt".
** Check your individual page size, suggest each page size no more than 100k,
if a page size is too big, it would cost your page loading slow for worse user experience.
Great, your website has a favicon file, favicon is a small image on top of your browser tab that tells
search engines what is your site about.
** A favicon file name is "favicon.ico", sized about 50/50 pixels. After generating a favicon file,
then upload the file to your hosting server root path, which in most cases is "public_html/favicon.ico".
We could not find a Print-Friendly CSS which means your page does not contains a ready print button
by using CSS code that visitors can click to print your page, normally without a CSS code print button in your page is not A bad practice.
Good. Your declared language is en.
It tells search engines what language you write in your site so that search engines would target your user better who read the same language.
This page does not take advantage of Dublin Core
(The Dublin Core Metadata Element Set is a vocabulary of fifteen properties for use in resource description).
See Dublin Code Examples Below:
<metadata xmlns:xsi="https://www.w3.org/2001/XMLSchema-instance">
<meta name="DC.title" content=" Your Website Title " />
<meta name="DC.Creator" content=" Author Name " />
<meta name="DC.subject" content=" Your Website Subject " />
<meta name="DC.description" content=" Your Website Description" />
<meta name="DC.publisher" content=" Your Company Name " />
<meta name="DC.date" content=" 2014-12-01 " />
<meta name="DC.type" content=" Text " />
<meta name="DC.language" content=" en-US " />
</metadata>
Underpinned by five pillars, our Ipsen Way of Being supports us in cultivating a culture of collaboration and excellence to accelerate the momentum of our strategy.
As a mid-sized global biopharmaceutical company, Ipsen improves patients’ lives through research, innovation and the development of transformative medicines in Oncology, Rare Disease and Neuroscience.
WHAT WE DO
Improving people’s lives and health outcomes by focusing on areas of high unmet medical need, we are accelerating our momentum and rapidly boosting our pipeline to bring the full potential of our innovative medicines to patients.
Our strategy has been instrumental in making us a leader in our field. Our global presence, resources, expertise and strong track record commercializing our medicines are resulting in a real impact for people living with high unmet medical needs. We’re leveraging the full force of Ipsen’s infrastructure, innovation and passion to develop new therapies and valuable collaborations.
David Loew
CEO
The latest highlights from Ipsen
Find out what’s been going on at Ipsen of late – with press releases, trending stories, events, and more.
Our commitment to improving the lives and medical outcomes of patients is the driving force behind every decision made at Ipsen. We believe in working with patients, for patients, listening to their needs and involving their insights in the entire.
RESPONSIBILITY
Shaping a more sustainable future
Ipsen is dedicated to safeguarding and preserving our planet. The Generation Ipsen ESG responsibility strategy lays out ambitious goals for the company in each of four pillars: Environment, Patients, People and Governance.
Careers at Ipsen
Ipsen offers a multitude of exciting opportunities for talented and motivated people in careers ranging from medial and clinical research to sales, marketing, finance, IT, HR and legal services. We are committed to providing our employees with a workplace that is welcoming, challenging and inclusive.
At seventy-one-years young, Gill, a devoted mother and grandmother from Nottinghamshire, loves spending time with her grandchildren and gardening. She also has a real passion for her volunteering work, to raise awareness of the ‘invisible, and isolating disease she has…
Sabrina is a lover of nature, mother and grandmother, whose outlook on life is to make every moment count. Sabrina lives with primary biliary cholangitis (PBC), which means every day is different depending on the severity of her symptoms, but…
We are pleased to share a recent conversation with Mary Jane Hinrichs, Senior Vice President, and Global Head of Early Development. Mary Jane spearheads the strategic direction and execution of early-stage programs at Ipsen, guiding them from drug candidate to…
As part of our commitment to accelerating transformative research and development, we’re excited to announce that our annual Golden Ticket competition is now open! Through our continued partnership with BioLabs, we’re delighted to be offering the brightest minds in biotech…
Ipsen’s Senior Director of Global Partnering for Oncology, Madee Gooriah, is part of the team leading efforts to expand Ipsen’s oncology franchise through external partnerships at every stage of development. But in an industry marked by complexity, how do we…
While 2023 saw us reach gender balance amongst the 170 top leaders of our organization, we know that our work towards the inclusion and empowerment of women doesn’t stop there. For International Women’s Day 2024, we’ve invited some of the…
Every four years, Rare Disease Day lands on the ‘rarest’ day of the year, 29th February. Due to leap years, this day is normally celebrated on 28th February, but this year means it is taking place on its intended day….
Hearing a rare liver disease diagnosis can be one of the most emotionally turbulent moments in a person’s life.1 For the parents of the estimated 1 in 50,000 – 100,000 newborns impacted by rare liver diseases, this moment is all…
11th February marks International Day of Women and Girls in Science. To celebrate the occasion, we spoke to Martine Zimmermann, Jill Buck, Alison Mason, Florence Meyer-Losic, and Christelle Huguet to hear the advice they would share with their younger selves…
Perfect. Your declared document charset is UTF-8.
This setting is crucial to display other languages on your site.
"UTF8" is the Unicode setting for multiple language displays.
W3C is a standard open source tool that checks your entire website and evaluates its errors with W3C open standards to quickly identify those portions of your website that need your attention.
We suggest that you prioritize what is important to fix if you find that your pages have many code structure issues.
You will also find out that in most cases, your pages will be OK if you don’t fix the suggested issues.
Too bad, your website is using inline styles. It is CSS code on the same page instead of using an external page code.
Too many lines of inline CSS code will ruin the webpage’s loading speed.
(Try to make an external CSS file and linking to the file in your webpages is better CSS code practice).
Inline CSS Code Example:
<p style="font-size:18px;"> Inline CSS Code Here Is "style="font-size:18px;" that change the font size to 18px in <P> Tag. </p>
Too bad, your website has too many CSS files
(more than 4), you should combine your css files together or minimize your css file size for faster page loading speed.
Too bad, your website has too many JS files (more than 6).
JavaScript file is a serious problem that would cause webpage loading slow and causing search engine
hard to index your site which would lead to penalty your page rank.
So you should either use less JavaScript code files or minimize, combined your JavaScript files.
Look, if you want to give your visitor a user-friendly experience, you have to speed up your page loading speed,
the longer your page wait time, the more chances your site visitors would leave.
Therefore most search engines also value a site that has faster loading speed more than those that doesn't.
You should use following tools to find out what is your page first second server connection time, the individual page loading speed?
Use Google’s Speed Test Tool to see your page’s speed test score,
and use the Gtmetrix.com page speed tool to learn the details about what caused your page speed to be slow and study the time line table to find the most buffer time area that you should fix.
Apple Icons are the Mobile Icons used in the iPhone series. It has a great flat,
minimalistic UI design concept for a better user experience. Without the Apple Icon,
your page performance in Search Engines results will not be affected.
Google AMP(Accelerated Mobile Pages) is an all new 2016 HTML5 web technology that will boost your Mobile Pages loading speed instantly and increase your mobile user experience.
You might want to manually find targeted audience, make comments to your business related Facebook group, engage conversations with whoever might interested in your business, but all those activities take effort and time.
Guess what? There is a better way to do it, introducing "Facebook Ads For Business".
If you want to drive traffic or sales to your website without spending too much time on it, Facebook for business Ads campaign is a great way to help you market your business online.
You can drive online sales to your website, increase your local sales to your business, your visitor traffic remarketing Ads or raise your brand awareness and etc.
Here is the step by step guide taking "Facebook boost post traffic Ad" as an example:
Build your business a "Facebook page for business" first, then post some of your business great information as a post on your Facebook page.
Setup a Facebook Post Ad to reach your business targeted visitors, the Ad price is pretty affordable, you can start out as low as $5 budget daily to run your Ad campaign.
Choose Your Ad Audience references, like ages, unisex, preferences, define your business related keywords to targeted your audience for better marketing results.
Track your visitor actions on your website with state of art simple Facebook report which allows you to understand your marketing results effectively.
Enter a "Business Name" and the "ZIP code" OR "Full Address" for a precise result,
then press "Check" button. The tool will check major local business listings and social media sites for available MAP citations with easy submissions to help your business attract more local customers exposure online.
The tool also retrieves business server "Whois Lookup" information!
Check Google, Bing, Yahoo keywords ranking positions more than a hundred results for your page, the SERP Checker Tool is also available for different countries.
SERP: Means"Search Engine Rank Position"
Be smart, competitive keywords are hard to rank, let's find an easier one.
We suggest you pick a LOW competition keyword if you run a small business site. 3-word phrases like "keyword difficulty tool" example are good choice to pick a less competitive niche.
Means Perfect, passed
Means Ok, to improved
Means Warning, suggest fix
Means Error, take action now
SEO Content
Title Advice:
Find lots of your business relevant keywords in high profile pages,
Build backlinks to those pages with targeted anchor keywords will boost your Google Pagerank and rank your keywords in higher search results position.
If the 
You Don't Have To Be A Designer To 
SEO Links
SEO Keywords
Usability
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Site Ranking Stats
Global-Ranking: 
Keyword Ranking Position
Keyword Difficulty Tool
Site Security
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