The idea of marketing is trying to get the message spread online virally in an organic way without keep asking users to share your content, they did it in a way to look good on themselves.
So, I think both Growth hacking and Contagious marketing have many common similarities.
From technical part, growth hacking is more emphasis on technical skill like coding and web development to connect different networks. But for the Contagious marketing, it would be more emphasis on the user mindset and human psychology areas.
https://www.amazon.com/Contagious-Thing ... 451686579/
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