If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
The contagious idea is really about to understand how people think and react to your message, they don't care your products before they care for themselves first, so you have to study and really understand your customers. Build the product that really solves their problems instead of wasting money on Advertisements by saying "buy the product, it is good!".
Study about human psychology like why people like to gossip, hooked to the sex elements, keep taking selfies, these will help you understand human basic need better, then you can use it to apply in whatever you are doing in marketing.
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