From my experience, eCommerce website with bounce rate below 40% is good.
We need to make the users to stay in the website, posting good content (Engagement content) helps. Make sure you satisfy the user who are visiting the website.
If we are receiving 100 visitors per day and the bounce rate is 50%, then 50 users are staying in our website. From 50 we should make at least 5-10% of conversion. If we don't make in that then we've issues with some other things in the website.
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