Does machine learning undersands human minds?

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Does machine learning undersands human minds?

Post by kenneth » Sun Jul 23, 2017 2:02 pm

Marketers are increasingly relying on advanced technologies to make decisions. Machine learning/predictive analysis and other advanced algorithms helps to take effective decisions based on the previous data.

But how come these algorithms understands the human element?
So why the BIG DATA got failed in some cases?

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