Great, your webpage title contains between 40 and 70 characters (spaces included).
The title is the top priority when Google finds your site, so try to optimize all your titles in available result spaces,
which is about 70 characters maximum. Anything more than the number of allowed spaces will not be considered.
How To View Your Page Title On Google.com:
On Google.com, input "site:yoursite.com", press enter to see the results.
You can also find out how many of your pages were indexed by Google already.
Login to your website admin where where you can update the page, find the page you are going update, then click the button where the HTML code is shown,
search for < title > -- < /title > tag right after the < html > and < header > tags, then you can write
your Title between < title > -- < /title >.
Sometimes, you might not find the tags you are looking for, that means you should write the Html tag yourself. Different website have
different admin dashboard area, you should always find your page first, then find out the code of the page.
Click for how to add Html Title in Wordpress example:
** 3 ways that you can research profitable keywords in your business niche
1. Use Google Trend
tool to help you identify most searches keywords in your business industry
2. Login in to your Google Adwords account(You might have to submit business information and setup a simple Ad with valid payment
information in order to use the Google Keyword Planner Tool), then use Google Keyword Planner Tool to help you identify what people
have already been searching in your business niche, make sure use long phrase keywords to find out what are best keywords that related
to your business. Always make a reverse thinking from user search mindset to think about what they want when they search something.
If you can understand what customers want from their searched keywords, you can design the content to feed them for happy customer experience.
Google keywords planner preview:
3. Do a keyword search related to your business on Google, see what are the title keywords that your competitors using to make them rank
on Google page one, study their site content to find out is there any valuable content asset you are missing out on your page, then you can redesign
same quality content in your site for potential traffic, make sure don't copy the content. Scroll down to the bottom of the Google result page,
find the related recommended search keyword terms by Google, that could be good title keywords for your business traffic content.
Google search result keywords suggestions at bottom of the page:
Great, your webpage meta description contains between 70 and 160 characters (spaces included).
Webpage meta description tells search engines what is your site about.
Try to write maximum but no more than 160 characters meta description
that would show up in search engine results, anything more than allowed spaces would not be considered.
How to embed Description to webpage:
Login to your admin page, find the HTML source code, then inside the <head> -- </head> area,
embed your description meta tags there, use the below Meta Tags Tool below to generate Description tags for your page.
** Don't
Copy The Content After // , it is for explain purpose of Good Or Bad practice
How to embed your meta tags? : Copy the code below, add your own content to the syntax,
Then locate your page HTML source code, paste your code according to the HTML structure here.
<!DOCTYPE html> // Define Most Current HTML5 Document Type
<html lang="en-US"> // HTMl Document with English Language display
<head>
<meta charset="utf-8"> // //This is UTF-8 Encoding Tag, it means that your page is displaying multi-language fonts
<meta name="viewport" content="width=device-width, initial-scale=1"> // The Mobile Responsive Tag
<link rel="canonical" href="https://www.metricbuz.com" /> // Tell search engine your preferred URL, please always use absolute URL with https:// , rather than a reference URL without https://.
<title> Write Your Page Title Here </title>
<meta name="keywords" content="seo tools"> //This is your page Keywords tag
<meta name="description" content="seo webmaster marketing tools"> //This is your page Description tag
<meta name="author" content="Search Buzz Inc"> //This is your page Author tag
<link rel=”author” href=”https://plus.google.com/+Metricbuzz-seo”/> // Use your Google Plus profile to show on Google search result that you are the author of the content.
<meta name="copyright" content="@All Rights Reserved"> //This is your page Copyright tag
<meta name="robots" content="index, follow"> //This is your page robots tag
<meta https-equiv="cache-control" content="cache"> //This is Cache tag, it tells browser to cache your page content for faster loading speed
<meta https-equiv="revisit-after" content="7 days"> //This is Revisit-After tag, it tells search engine robots to revisit your site after every 7 days.
<meta https-equiv="refresh" content="30"> // Told the spider to refresh the page content after 30 days.
<meta NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">> // It means do Index the page, but do not follow the link on the page which means does not pass backlink value to Google ranking.
The blow 5 lines of code are called OG social tags, it allows Facebook to understand your page content scheme.
<meta property="og:title" content="Title Here"> // Tell Facebook your page title
<meta property="og:description" content="Description Here"> // Tell Facebook your page description
<meta property="og:type" content="article"> // Tell facebook your page content type
<meta property="og:image" content="https://example.com/image.jpg"> // Tell facebook your page image
<meta property="og:url" content="https://www.example.com/"> // Tell facebook your page url
The blow 5 lines of meta tag code are for your page content share to Twitter.
<meta name=”twitter:card” content=”summary”> // Twiter default your page content to "summary"
<meta name=”twitter:url” content=”https://www.metricbuzz.com”> // Twitter show your page URL
<meta name=”twitter:title" content=”free website review, SEO tools”> // Twitter show your page title, no more than 70 characters.
<meta name=”twitter:description” content=”Metric Buzz is about Free Website Review, SEO Tools, User Experience, Conversion & Marketing Tips.”>
// Twitter show your page description, no more than 200 characters.
<meta name=”twitter:image” content=”https://www.metricbuzz.com/metric-buzz-logo.png”> // Twitter show your page image
</head>
<body> // Anything After this body tag is for writing the content to the page
<h1>This is a Heading </h1> // the H1 to H6 tag for for the article Heading, bigger font display.
<h2>This is a Heading </h2>
<h3>This is a Heading </h3>
<h4>This is a Heading </h4>
<h5>This is a Heading </h5>
<h6>This is a Heading </h6>
<p>This is a paragraph. </p>
<img src="example.img" alt="write image texts here Search Engine would understand"> // Image tag syntax has to be after <body> Tag
<iframe src="https://www.metricbuzz.com">
<p> Your browser does not support iframes. </p>
</iframe> // Iframe is a bad SEO practice, it means within the window, there is another small window.
The below is micro data schema code, it tell search engine specific information on your business structure,
boost your business visibility online.
Too Bad, We haven't found meta keywords on your webpage.
Meta keywords tell search engines the main content scope of your site,
make sure the meta keywords to be relevant with what you really write.
Find lots of your business relevant keywords in high profile pages,
Build backlinks to those pages with targeted anchor keywords will boost your Google Pagerank and rank your keywords in higher search results position.
The heading may be the second most important element after the Title tag. It tells search engines important information about your article or content right after your page title.
Your should write some Heading elements from <h1> To <h6> to your pages.
Attention! 3 image Alt attributes are empty or missing (image Alt attributes tell search engines what your images about).
Add alternative text for Alt attributes so that search engines can better understand the content of your images.
Make sure optimized your images to smaller size, but still, keep the clear quality.
How To Write Image Alt Attribute Example:
<img src="example.img" alt="write image texts here Search Engine would understand">
Define your images dimension for faster page loading speed:
<img src="example.img" width="300" height="200">
If the Google Speed Test Tool gives your site lower page loading score,
the first thing you need to do is always optimized your images before uploading to your server, then check your score again,
you might be surprised that your speed score improved significantly.
If you are using https instead of https, make sure change your images URL also.
This page's ratio of text to HTML code is below 15 percent,
this means that your webpage probably needs more text content for your SEO keywords optimization effort.
Content Strategy might be the most important factor when it comes to SEO mechanics to get search engines to index your site and boost your website search visibility to turn your visitors into potential buyers.
So, before you write the content for your pages, you should ask yourself a couple of questions like following?
Who are your targeted audience that read your content? Do you understand their needs or interests? If not,
you should study more about your targeted audience market before you write content to engage with them.
After you understand more about your targeted audience, you should always think about their points of views or interests when writing
the content.
You should design a user-friendly site when plan your content in the page, like easy to navigate, find information quickly,
readability, don't make your audience guessing when surfing your site, also, don't make them fill out so much unnecessary
information when trying to use your site.
Website Usability is about faster page speed, responsive design, easy to navigate design, readability font, less color combo,
a lot unique creative content that separates you from your competitors. using Infographics marketing is a great way to share your site information,
study shows that brain consumes image information and retain it better than plain text.
Thinking about how to make your content viral when creating the content. You can create cartoon video to promote your business,
you can offer website owner free tools to embed in their pages, you can design your content as a gaming tool,
people love the competition mechanics when playing the game.
Write useful articles to solve people daily problem so that they would pass along to their loved one.
Above all, the golden rule is to stick to something you are really good when it comes to creating web content.
Great, there are no Iframes detected on this page. Iframe refers to a small scrollable window (within the page) with content hidden inside that makes it more difficult for search engines to crawl your site.
Iframe HTML Code:
<iframe src="https://www.metricbuzz.com">
<p> Your browser does not support iframes. </p>
</iframe>
Good. Your webpage links look friendly juicy and contain keyword text!
You should always write your links with targeted keywords in your business niche to optimized more traffic from search engines.
You should also check your internal page links from time to time to spot any broken links.
If you want to totally rewrite your URL links that with keywords and setup the rules that remove the _,
you should learn how to rewrite links in a file called ".htaccess" in your server root file.
URL Rewrite Example:
Original Bad Link:
https://www.example.com/seo*%&^links.html
(link has many string symbol like *%&^ that search engines don't understand)
Perfect! No underscores _ detected in your webpage URLs.
You should rather use hyphens - to optimize your link SEO, Search engines understand - better than _ underscores.
Bad Example:
https://www.example.com/seo_links.html
Good Example:
https://www.example.com/seo-links.html
If you want to totally rewrite your URL links that with keywords and setup the rules that remove the _,
you should learn how to rewrite links in a file called ".htaccess" in your server root file.
In-page links
We found a total of 89 links including 0 link(s) to files
Here are all Internal Links, "Passing Juice" means links are SEO friendly with clean readable text, "Dofollow"
means you are allowing external page link embed in your page that passing value.
The Best practice is that you should try to write unique content that allows search engines to index or find your pages.
Use Google Adwords Keyword Planner Tool to research most search volume,
profitable long tail keywords for your business, write articles for your site with consistent keywords showing in the title, heading, paragraph, and descriptions.
The keyword consistency practice will help Google find your page relevancy effectively.
Normally, you should name your domain as short as possible, 6-7 characters（not including .com) is the ideal domain name for your business.
You want your visitor to remember your domain name easily when they visit your site so that they can recall it and come back later.
Having a long domain name makes it hard for users to remember, causing them to abandon your site.
You should also think of a creative domain name in your business niche that people can relate to in their real lives to trigger their memory for better long term branding purposes.
** Use below Robot tool to generate code, then copy the code to a new file name as "robots.txt",
upload file to your hosting server root path, in most cases as "public_html/robots.txt".
** Check your individual page size, suggest each page size no more than 100k,
if a page size is too big, it would cost your page loading slow for worse user experience.
Great, your website has a favicon file, favicon is a small image on top of your browser tab that tells
search engines what is your site about.
** A favicon file name is "favicon.ico", sized about 50/50 pixels. After generating a favicon file,
then upload the file to your hosting server root path, which in most cases is "public_html/favicon.ico".
We could not find a Print-Friendly CSS which means your page does not contains a ready print button
by using CSS code that visitors can click to print your page, normally without a CSS code print button in your page is not A bad practice.
Good. Your declared language is en.
It tells search engines what language you write in your site so that search engines would target your user better who read the same language.
This page does not take advantage of Dublin Core
(The Dublin Core Metadata Element Set is a vocabulary of fifteen properties for use in resource description).
See Dublin Code Examples Below:
<metadata xmlns:xsi="https://www.w3.org/2001/XMLSchema-instance">
<meta name="DC.title" content=" Your Website Title " />
<meta name="DC.Creator" content=" Author Name " />
<meta name="DC.subject" content=" Your Website Subject " />
<meta name="DC.description" content=" Your Website Description" />
<meta name="DC.publisher" content=" Your Company Name " />
<meta name="DC.date" content=" 2014-12-01 " />
<meta name="DC.type" content=" Text " />
<meta name="DC.language" content=" en-US " />
</metadata>
Are you looking to boost your website's visibility and drive more organic traffic?
Search engine optimization (SEO) is key to achieving higher rankings on Google and other search engines.
By focusing on the right SEO elements, you can improve your site's relevance, authority, and user experience to climb the search results.
In this in-depth guide, we'll break down the 10 most essential SEO elements you need to master for higher rankings. From keyword research to technical optimizations, content quality to link building, we'll cover actionable tips and best practices to level up your SEO game. Let's dive in!
Keywords are the foundation of SEO. To rank for the searches your target audience is making, you first need to understand the language they use. That's where keyword research comes in.
Using SEO tools like Google Keyword Planner, Semrush, Ahrefs, and StoryChief's built-in keyword research features, identify relevant keywords and phrases with good search volume and reasonable competition levels. Look for long-tail keywords that match the search intent behind the queries.
Once you have your target keywords, weave them naturally into your content - in the page title, headings, body copy, image alt text, and meta tags. But avoid overusing keywords, as that can be seen as spammy. Focus on creating valuable content that comprehensively covers the topic.
Links from other authoritative websites act as "votes of confidence" that signal to Google your content is valuable and trustworthy.
Focus on earning high-quality backlinks from relevant websites in your industry.
Guest posting, broken link building, creating linkable assets like infographics and free tools, and using HARO to earn press mentions are all effective link-building strategies.
Tools like Ahrefs, Majestic, and Moz can help you analyze the quality and quantity of your backlink profile.
Beyond link building, demonstrating Expertise, Authoritativeness, and Trustworthiness (EAT) is crucial for ranking, especially in YMYL (Your Money or Your Life) topics.
Have a clear about page, author bylines, and cite expert sources and data to boost your content's credibility.
4. Title Tag Optimization
StoryChief SEO title preview
The title tag is one of the most important on-page SEO elements. It's the big blue clickable link searchers see on the results page.
An optimized title tag should:
Be under 60 characters to display fully in search results
Include your primary keyword near the beginning
Incorporate power words, numbers, or questions to boost CTR
A great title tag formula is: Primary Keyword - Secondary Keyword | Brand Name
For example: 10 Essential SEO Elements for Higher Rankings | StoryChief
Use tools like Moz's title tag preview tool or StoryChief's built-in optimization features to craft click-worthy title tags for every important page on your site.
5. Meta Description Optimization
While not a direct ranking factor, the meta description can significantly impact your organic click-through rates. The meta description is the snippet of text that appears below your title tag in the search results.
An optimized meta description should:
Be between 50-160 characters
Include the primary keyword
Clearly summarize the page content
Incorporate a relevant call-to-action
Be unique for every page
Think of the meta description as ad copy that convinces searchers your result is the best fit for their query. Use StoryChief's built-in fields to write compelling meta descriptions or generate one with our AI auto-fill.
6. Page Speed & Mobile Optimization
Page speed is an important Google ranking factor on both desktop and mobile. The faster your pages load, the better the user experience and the higher you can rank.
Use tools like Google's PageSpeed Insights and GTmetrix to test your page speed scores. Optimize your images, minify code, leverage browser caching, and use a CDN to improve load times.
More than half of all web traffic comes from mobile devices, so having a mobile-friendly website is essential. Use a responsive design that adapts to any screen size.
Ensure your content is easy to read and navigate on mobile. You can test your site's mobile-friendliness using Google's Mobile-Friendly Test tool.
7. Technical SEO & Image Optimization
Ahrefs free Site Audit
Technical SEO ensures that search engines can properly crawl and index your website.
Use the free Ahrefs Site Audit tool to identify technical issues such as broken links, duplicate content, missing meta tags, or redirect chains.
Images can enhance your content, but unoptimized images can slow down your pages.
Always compress your images to reduce file size without sacrificing quality. Use descriptive, keyword-rich file names and alt text to help search engines understand your visual content.
8. Internal Linking & Site Architecture
Internal links help search engine crawlers discover and index all the pages on your site. They also help users navigate between related content and spread link equity to your most important pages.
Aim to include 2-3 internal links per page, using descriptive anchor text.
Create a logical site architecture with your most important content no more than 3 clicks from the homepage.
Use pillar pages to link to topically-related content.
Tools like Screaming Frog and Ahrefs can help you visualize your site structure and optimize your internal linking.
9. URL Structure & Sitemaps
Your URL structure should be clean, concise, and include your primary keyword. Avoid long, complex URLs with special characters or session IDs.
A good URL structure follows a logical hierarchy, for example:
Keep URLs as short as possible while still being descriptive.
An XML sitemap helps search engines discover and crawl all the important pages on your site. Include your key pages and blog posts in your sitemap. Submit your sitemap to Google Search Console and Bing Webmaster Tools.
10. Social Signals & Brand Mentions
While social signals may not be a direct ranking factor, they can indirectly impact SEO. Social shares can drive more traffic to your content, increasing visibility and engagement signals. Viral content attracts more backlinks.
Optimize your content for social sharing by including compelling images, quotes, and calls-to-action. Install social sharing buttons on your blog posts. Promote your content across your social channels and engage with your audience.
Brand mentions on authoritative news sites and industry blogs can also boost your EAT signals.
Set up Google Alerts for your brand name and use social listening tools to track mentions across the web.
Putting It All Together
Mastering these 10 essential SEO elements can help you achieve higher rankings, drive more organic traffic, and grow your online presence.
But SEO is an ongoing process that requires consistent effort and staying on top of algorithm updates.
Use tools like StoryChief, Semrush, or Ahrefs to streamline your keyword research, content optimization, link building, and technical SEO. Regularly monitor your search rankings and traffic in Google Analytics and Search Console.
By focusing on creating high-quality, search-optimized content that meets user needs and building your website's authority through white-hat link building tactics, you can future-proof your SEO and achieve long-term success. Happy optimizing!
Now is the time to shift towards a customer-first, content marketing mindset - before your competitors do. Want to learn more about content marketing?
To discuss how content marketing can transform your marketing performance, request a demo or start your free StoryChief trial (a content marketer’s secret weapon!). Our team would be happy to give you a walkthrough.
Perfect. Your declared document charset is UTF-8.
This setting is crucial to display other languages on your site.
"UTF8" is the Unicode setting for multiple language displays.
W3C is a standard open source tool that checks your entire website and evaluates its errors with W3C open standards to quickly identify those portions of your website that need your attention.
We suggest that you prioritize what is important to fix if you find that your pages have many code structure issues.
You will also find out that in most cases, your pages will be OK if you don’t fix the suggested issues.
Too bad, your website is using inline styles. It is CSS code on the same page instead of using an external page code.
Too many lines of inline CSS code will ruin the webpage’s loading speed.
(Try to make an external CSS file and linking to the file in your webpages is better CSS code practice).
Inline CSS Code Example:
<p style="font-size:18px;"> Inline CSS Code Here Is "style="font-size:18px;" that change the font size to 18px in <P> Tag. </p>
Good, your website has only a few CSS files which are good for the page loading speed.
You should combine your css files together or minimize your css file size for faster page loading speed.
Look, if you want to give your visitors a user-friendly experience, you have to speed up your page loading speed,
the longer your page wait time, the more chances your site visitors would leave.
Therefore most search engines also value a site that has faster loading speed more than those that doesn't.
You should use following tools to find out what is your page first second server connection time, the individual page loading speed?
Use Google’s Speed Test Tool to see your page’s speed test score,
and use the Gtmetrix.com page speed tool to learn the details about what caused your page speed to be slow and study the time line table to find the most buffer time area that you should fix.
Apple Icons are the Mobile Icons used in the iPhone series. It has a great flat,
minimalistic UI design concept for a better user experience. Without the Apple Icon,
your page performance in Search Engines results will not be affected.
Google AMP(Accelerated Mobile Pages) is an all new 2016 HTML5 web technology that will boost your Mobile Pages loading speed instantly and increase your mobile user experience.
You might want to manually find targeted audience, make comments to your business related Facebook group, engage conversations with whoever might interested in your business, but all those activities take effort and time.
Guess what? There is a better way to do it, introducing "Facebook Ads For Business".
If you want to drive traffic or sales to your website without spending too much time on it, Facebook for business Ads campaign is a great way to help you market your business online.
You can drive online sales to your website, increase your local sales to your business, your visitor traffic remarketing Ads or raise your brand awareness and etc.
Here is the step by step guide taking "Facebook boost post traffic Ad" as an example:
Build your business a "Facebook page for business" first, then post some of your business great information as a post on your Facebook page.
Setup a Facebook Post Ad to reach your business targeted visitors, the Ad price is pretty affordable, you can start out as low as $5 budget daily to run your Ad campaign.
Choose Your Ad Audience references, like ages, unisex, preferences, define your business related keywords to targeted your audience for better marketing results.
Track your visitor actions on your website with state of art simple Facebook report which allows you to understand your marketing results effectively.
Enter a "Business Name" and the "ZIP code" OR "Full Address" for a precise result,
then press "Check" button. The tool will check major local business listings and social media sites for available MAP citations with easy submissions to help your business attract more local customers exposure online.
The tool also retrieves business server "Whois Lookup" information!
Check Google, Bing, Yahoo keywords ranking positions more than a hundred results for your page, the SERP Checker Tool is also available for different countries.
SERP: Means"Search Engine Rank Position"
Be smart, competitive keywords are hard to rank, let's find an easier one.
We suggest you pick a LOW competition keyword if you run a small business site. 3-word phrases like "keyword difficulty tool" example are good choice to pick a less competitive niche.
Means Perfect, passed
Means Ok, to improved
Means Warning, suggest fix
Means Error, take action now
SEO Content
Title Advice:
Use Suggested List Of Keywords Tool
Find lots of your business relevant keywords in high profile pages,
Build backlinks to those pages with targeted anchor keywords will boost your Google Pagerank and rank your keywords in higher search results position.
If the 
You Don't Have To Be A Designer To 
SEO Links
SEO Keywords
Usability
Document
Mobile
Analytic Tools
Marketing
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Site Ranking Stats
Global-Ranking: 
Keyword Ranking Position
Keyword Difficulty Tool
Site Security
Editor's Tools
